On October 15, 2020, Universal Studios Japan released a new promo image featuring several details of the land. The land's opening was initially planned for completion before the 2020 Summer Olympics, but was delayed due to the COVID-19 pandemic. On January 13, 2020, Nintendo released a video on YouTube for the upcoming land, using the song " We Are Born to Play" by Galantis ft. Ĭonstruction on the land at Universal Studios Japan began in June 2017 with a groundbreaking ceremony.
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The first concept image of the land was unveiled on December 12, 2016. The ¥40 billion ($351 million U.S.) collaboration built for Universal Studios Japan in Osaka is similar in scale to Universal's investment in the Harry Potter franchise. The partnership, announced in May 2015 and detailed the next year, would use Mario and other Nintendo franchises as themes in the dedicated areas of Universal theme parks.
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Super Nintendo World is a themed area at Universal Studios Japan, and under construction at Universal Studios Hollywood, Universal Studios Singapore, and the upcoming Universal's Epic Universe at Universal Orlando Resort.